The reason behind you are creating something is you want that to be productive. Mostly so, isn’t It? So if you list down the points of features first what will make your app productive and useful it will be easier to promote it when the development it completed.
Once you have decided the subject for your app then next you need to decide the screens. In case you are creating an app for your existing website you can directly start working with the screens since in that case the subject is already decided and it is you site’s app. Since an app will run on a mobile or on a tablet and their screen size is much different than that of a desktop or laptop, here the screen designs play a significant role. So placement of the important elements at proper locations of the screens is very much important. And the look of the screens are very much important, everyone knows that good look attracts more and faster. You may discuss your thoughts and queries with the experts of the Apps Development Company for help. You may make some wire-frames/rough-drawings on paper or using paint software and send them to the experts to explain your thoughts better. In case you are not familiar with paint software or you are too busy to make your time to do this ask the Apps Development Company to send you a questionnaire(a small set of questions). Thus your app development will start flawlessly.
The next phase is design and development. Design of the app needs to be matched with the modern standards to attract and keep the users. The development of the app should not trouble much since the steps and functionalities are already planned. After development there comes the testing phase of the app. Please keep in mind that testing of the app is very important before you give it to the actual users. You may use alpha testing and beta testing methods for the apps. They are important and mostly used. Not only the functionalities but also the user experiences should also be tested. As you know one satisfied user will bring many users to your app and thus will make the app productive.
Once your app pass through the development and testing phase successfully, you are ready for marketing of the app. For the apps digital marketing is the most useful and efficient way of marketing. However you may try other mediums as well like newspapers, visiting cards, flyers, posters, calenders etc. Social media marketing shares an important role in digital marketing. You may create facebook page and google+ page for the app. You may take help from web designers for creation of such pages. Taking help from professional web designers will be helpful in creating beautiful and efficient social media pages.
Share the link to download your app on social media and through your website as much possible. You may try for professional review services for reviewing your app. The better reviews will increase the popularity of your app and thus the productivity.